Home / All News

In a question and answer period with analysts following the release of its results for 2016, Amazon CFO Brian Olsavsky touched on why the online giant has opened bookstores and other physical stores. “We think the bookstores for instance are a really great way for customers to engage with our devices and see them, touch them, play with them and become fans. So we see a lot of value in that,” Olsavsky said.

He indicated that Amazon will continue to add more physical spaces, saying that “we’re still in that phase where we’re testing and learning and getting better.”

He had no definitive word on expansion plans for the bookstores, noting that the company will open five bookstores this year (those locations have already been announced—two in the Boston area and one each in Chicago, New York City and Paramus, N.J. ) Olsavsky did say that Amazon “will be adding more bookstores,” but it wasn’t clear if he was referring to the five outlets set for 2017 or more stores beyond those five.

Visit our Social Networks

@sabooksellers

Member Login
Reset Login
Contact the SA Booksellers office to advertise in this space
Subscribe to our newsletter