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Print and e-book sales are on the rise, while audiobook sales are seeing rapid growth despite being largely untapped by most publishers, according to early results from The Bookseller’s Digital Census, the annual tracker of the digital transformation run annually ahead of the FutureBook Conference.
Just over half of UK publishers have seen growth in revenue from digital sales in the last year. The publishers who saw rapid growth put this down to three key drivers—pricing strategy, marketing and a better understanding of their readers.
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