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Good ideas are few and far between in the shackles of lockdown, but the creative team at LAPA publishers put their heads together to come up with the wonderful idea of Tippie-branded masks. The much-loved character, the creation of illustrator Zinelda McDonald, features in the Learn To Read series, and will now help to make ‘masking up’ just a tad less scary for young readers.

Sylvia de Wet, CEO of LAPA, gave some insights as to how it all came about: ‘We made the masks by combining a lot of creative people in the process and we all did our magic from home. Our production team was in contact with an enthusiastic entrepreneur with a vinyl printer at home, and she immediately responded to our plight for printing on the right material. She also proved to be very skilful on a sewing machine. And the Tippie masks were born!’

According to De wet, the uncertainty of the times is unlocking hidden potential in businesses, forcing businesses to find new ways of communicating with customers. ‘Agility, grit and adaptability is key, these will be the portals to survival,’ she says. ‘The combination of an innovative mindset supportive of an evolving collaboration with stakeholders, will prove to be the way forward.’ The masks are currently for sale to all customers of LAPA. Contact  bestellings@lapa.co.za

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