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Nielsen is very proud to announce the continued sponsorship of the Booksellers’ Choice Award which promotes and celebrates South African publishers, authors and booksellers. Nielsen sponsors the Booksellers’ Choice Awards in South Africa, Australia and New Zealand and are “delighted to continue to support these awards as we join you in celebrating great writing from bestselling authors which is published by innovative publishers and sold by the passionate bookseller.”

Every year, Nielsen asks South African booksellers to select the title they most enjoyed reading, promoting and selling during the previous year. To make the selection process easier the SA Booksellers Association provides a list of titles to help booksellers make their choice, however, booksellers are by no means restricted to this list.

This award is only presented to books written by South African authors who are published in South Africa (1 January – 31 December 2013). Nominations are submitted in June, after which the shortlist is announced. Nielsen supports the in‐store promotion of shortlisted titles with sponsored posters and stickers. Booksellers are then asked to vote a second time from the shortlist, after which the winner will be announced this August at the Sefika Awards dinner where the winning author will be presented with a cheque for ZAR 20,000 along with a certificate and award.

To make this year’s promotion the best ever, Nielsen are asking publishers to ensure that shortlisted titles are fully stocked and available so they are able to provide booksellers with the necessary in‐store support to guarantee this promotion makes a real impact on sales.

Nielsen calls on all booksellers to use their local media contacts to gain major exposure via national, regional and trade press, as well using TV and radio station contacts to arrange author visits, signings and interviews so that in turn Nielsen are able to make this event a platform for ‘the best that South Africa has to offer’.

Download a list of suggested books here: Recommended books

Download the nomination form here: Nomination Form



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