To be the preferred, recognized, representative, and inclusive association of professionals booksellers in South Africa.
| Supporting the book trade |
Our mission
Incorporate the principles and values of Ubuntu in the communities we serve by:
promoting a culture of reading and learning,
proactively serving the needs of booksellers and assisting them in providing excellent, ethical and competitive service to customers
adding value to our members’ businesses through access to information, communication, book sector productivity, book industry protection, and skills development,
broadening representation through attracting a diversity of members,
encouraging consistent, ethical, professional, and responsible business practices within the industry through an accountability framework based on education, relevance, advocacy and integrity,
promoting positive relationships with all the book value chain stakeholders and associated industries.
SABA engages with the relevant Government Departments to ensure the delivery of books to communities, schools, institutions, and libraries, increasing the GDP contribution of the book sector and the development of a sustainable National Book Policy.